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PANDORA traces its roots back to 1982 with humble beginnings in a small shop in Copenhagen (Denmark). After initially importing from Thailand, husband and wife Per and Winnie Enevoldsen changed direction and opened their own production facility in 1984, employing in-house designers to create their signature PANDORA style.

This global brand was firmly established in 2000 with the launch of their popular PANDORA charm bracelet. Today, with stores in more than 70 countries, PANDORA continues to create high quality jewellery for unforgettable moments at affordable prices.