Back to Watch Collections
Prowess. Performance. Challenge. The split-second timing of sporting events fascinated Edouard Heuer and in 1860 he founded a specialized factory to make watches and counters for sports timekeeping. Constant research brought patents and technical innovations, and created a close bond with the world of sports, sharing the achievements of champions.
The watches are all made in Switzerland, individually tested for performance and water resistant to 200 meters. In order to meet the highest quality criteria, TAG Heuer uses only first-class materials and devotes tremendous care to each watch.